Michael Youngblood

• Maintained and enhanced marketing websites built on legacy Umbraco CMS platforms, including drakesoftware.com and 1040.com.

• Delivered ongoing SEO-focused improvements, content updates, and performance optimizations across both properties.

• Led and owned the extraction of the Drake Software blog into a standalone WordPress platform with custom content types and RSS feeds to support content syndication into software portals.

• in Integrated APIs to retrieve and display dynamic data while keeping marketing sites isolated from sensitive customer data.

• Built and owned CMS → WordPress migrations, cutting licensing costs and speeding editorial workflows while improving customer self-service and content scalability.

• Built a centralized MCP service connecting multiple WordPress sites for shared governance and consistent content and brand standards.

• Supported modernization of 1040.com and DrakeSoftware.com: legacy Umbraco → Contentful + Nuxt.

• Maintained and enhanced an Angular-based decentralized application, with a focus on backend admin tooling.

• Rebuilt and stabilized admin screens, integrating them with a data-collection spider to automate data ingestion.

• Improved the performance and reliability of the spider used to gather and validate external data.

• Delivered numerous incremental updates and fixes to improve usability, stability, and data accuracy.

The company Complete Solaria (Complete Solar) purchased many of SunPower’s channels, assets, and brand after SunPower declared bankruptcy.

• Consolidated domains and web properties into a unified, cost-effective AWS account, improving management and reducing expenses.

• Developed automated scripts to maintain and purge outdated data, minimizing security risks and ensuring compliance with data retention policies.

• Resolved critical SEO technical issues, enhancing site performance, indexing efficiency, and overall search visibility.

• Optimized hosting infrastructure, reducing redundancies and streamlining operations for improved scalability and cost efficiency.

• Worked cross-functionally to define requirements and establish timelines for a company-wide initiative, ensuring alignment across multiple teams and departments.

• Managed and updated content across multiple websites, collaborating with teams to align with shifting company priorities and strategic direction.

• Migrated web hosting to AWS, reducing weekly website downtime from an average of 30 – 60 minutes, to 0 seconds while also improving stability of page load speeds.

• Enhanced site monitoring with low-cost tools, enabling proactive issue detection and management.

• Improved site health score on Semrush by 23%, enhancing SEO performance.

• Designed a rapid prototyping system in Figma, accelerating design-to-dev handoff.

• Streamlined user data handling and lead forms via Pardot and Salesforce integration.

• Built and scaled cross-functional frontend engineering teams across web platforms and MarCom products; established technical leadership, hiring frameworks, and delivery excellence for SEO-driven websites and lead generation.

• Directed the enterprise-scale migration from Drupal to a modern Next.js architecture, achieving Lighthouse metrics of CLS: 0.02 and LCP: 2.2s—surpassing our original Core Web Vitals benchmarks by over 30%.

• Developed agile processes, automations, and documentation for code management, reducing deployment errors.

• Defined long-term roadmaps and quarterly priorities, ensuring alignment with company objectives.

• Integrated LeadConduit, TrustedForm, and OneTrust across corporate and affiliate sites, enhancing lead quality and dealer network satisfaction.

• Responsible for web data analytics platform management, strategy, and maintenance (GA4)

• Designed, developed, and deployed new UX features, collaborating with content marketing and development/engineering teams.

• Implemented A/B testing protocols, optimizing feature rollouts and improving conversion rates using tools such as Optimizely and VWO.

• Drove SMART goals and metric reporting on organic digital performance, aiding strategic marketing initiatives.

• Improved the Semrush site health score by ~60%

• Consulted and assisted with front-end development on engineering initiatives across departments to ensure everyone’s business requirements were being met while ensuring that these new features were accessible and supported across multiple devices.

• Responsible for web data analytics platform management, strategy, and maintenance (Google Analytics and upgraded to GA4)

• Established and developed the code base and websites from the ground up utilizing version control software and repository services

• Participated in marketing conversations to ensure best practices, best user experiences, and scalability

• Offered guidance and assistance in security, confidentiality, user privacy

• Established net new revenue streams by adding and offering paid advertising to partners using Google Adsense and Ad Manager

• Managed roadmap, goals, experience, and direction of digital advertising

• Responsible for web data analytics platform management, strategy, and maintenance (Google Analytics)

• Led roadmap and technical strategy for global, multi-department projects, ensuring timely delivery.

• Directed the migration from Adobe Analytics to Google Analytics, reducing costs by 15%.

• Authored guides and best practices for the CMS, standardizing content management across teams.

• Supported M&A projects as a technical consultant, overseeing in web integration, roadmaps, and data strategy. Acted as the sole web developer/engineer when discretion was needed.

• Responsible for web data analytics platform management, strategy, and maintenance (Google Analytics & Adobe Analytics)

• Enhanced user journeys and site performance, improving engagement metrics by 20%.

• Collaborated with cross-functional teams on site analytics and content management strategies.

• Authored content and content strategies to architect how customers would find and interact with information on the corporate website, giving it a bigger presence to the company’s goals and allowing its customers easier access to general information.

• Redeveloped the codebase for the OpenText RedDot CMS to improve site speed and SEO for all supported browsers.

• Demonstrated the need for user experience, marketing, and front-end development across all teams and projects and built a demand and project backlog.

• Helped define a hub-and-spoke project team model to help ensure all teams could be supported and have access to the same skillsets and information.

• Responsible for being an individual contributor as a front-end web developer and maintaining the technical face of the corporate website and the web content management system

• Collaborated and contributed as a team member of a user experience (UX) web team

• Wireframed, designed, prototyped, and developed new websites, features, and sections

• Assumed additional responsibilities including technical product management for the corporate website, web data analysis, and ownership and management of a Google Search Appliance

• Contracted to work a six-month contract and was asked to continue and extend the contract to fulfill more needs twice spanning a total of a year and a half

• Converted to an established employee at Arm and relocated to Austin, TX to build and expand the enterprise marketing web team and took the role as a Sr. Front-End Web Developer and Web Technical Lead

• Designed, developed, and deployed Landing Pages to assist marketing and SEO campaigns to improve organic search

• Responsible for design, development, and maintenance of the corporate B2C website, microsites, and B2B white-label microsite.

• Responsible for Organic Search channel, achieving a daily BFTB of 0.50 – 0.80.

• Responsible for Paid Search marketing with $1m+ budget, achieving a daily BFTB of 0.80 -1.00.

• BFTB was a proprietary metric to measure the cost vs profit, profit is anything below 1.00. If BFTB is .50, it illustrates that it takes 50 cents to make a dollar.

• Developed and implemented systems to determine health and uptime of our key digital services and hardware.

• Developed a python codebase that automated many tasks, saving 25+ hours a week and reducing the dependency of other marketer’s demand on my schedule. The codebase securely connected to our Oracle 8i and 11g database servers, data backup systems, and both collocated data centers.

• Developed a data analytics platform based on urchin that interacted with the companies’ proprietary financial data platform, giving us minute by minute visualization and reporting and the ability to proactively react to the needs of our customers. Built and maintained reports for department heads and executives.

• Developed, maintained, and documented a new bulk email program and infrastructure that sent emails to hundreds of thousands of recipients with an accuracy of ~99%. Mitigated being blacklisted and reduced being detected as spam.

• Moved several stored procedures/timed jobs off Oracle 8i database into Python/Crontab to reduce the dependency of Oracle 8i, while increasing its general performance.

• Introduced, implemented, and maintained a request tracker system that was adopted by every department of the company.

• Decreased the physical space footprints in our datacenters by 50% by installing physically smaller, but higher performance servers. This gave me the ability to virtualize much of our architecture, increasing the dependability, security, and scalability of all our technology.

• Documented, mapped, and monitored our datacenters

• Developed and maintained several WordPress and Drupal based websites various hosting providers

• Assisted with website migrations from one CMS to another

• Consulted on optimizing websites and content for Search and Artificial Intelligence

• Refactored codebases to make them easier to manage and scale

• Crafted reports and summarizations for SEO and web analytics

• On-call support for emergencies, urgent issues, and urgent projects.